Coming soon · Book Profile
The New Human Capital Strategy
This book argues for a disciplined, systemic approach to managing human capital with the same rigor as financial capital to create sustained competitive advantage by improving the year-over-year performance of people in critical roles.
A profile of this book is on the way.
What it’s about
While most executives agree that people are their most important asset, they lack the discipline and systems to manage human capital effectively, often delegating it to an HR function that is fundamentally misaligned with business results. This book provides a groundbreaking, pragmatic roadmap for a new Human Capital Strategy (HCS) that replaces outdated, program-centric HR models. It shows leaders how to define what human capital success looks like, measure it with rigor, and build an integrated system focused on improving the performance of executive teams, leaders, and key positions year-over-year. By treating human capital as a manageable investment, organizations can create a true, sustainable source of competitive advantage and finally turn the cliché 'people are our greatest asset' into a tangible business reality.
The through-line
- Who it’s for
- A business leader (CEO, GM, senior executive) or an ambitious HR professional who is frustrated with the lack of tangible business results from people-related initiatives. They believe people are their most important asset but don't know how to prove it, manage it systematically, or turn it into a real competitive weapon.
- The problem
- The company's competitive advantage is eroding, and traditional levers like cost and product innovation are becoming less effective. The HR function delivers a constant stream of programs and initiatives, but there's no way to tell if they're actually improving performance or adding value to customers and shareholders. The leader feels frustrated and powerless, suspecting that the 'most important asset' is being unmanaged or mismanaged. They're spending significant money on salaries and HR programs with no clear ROI, and they lack the framework or vocabulary to hold anyone accountable for year-over-year improvement in people capabilities.
- The plan
- Design the Blueprint: Understand the need for a new paradigm and create a Human Capital Strategy (HCS) with a clear theory, vision, and strategic components.
- Create the Capabilities: Restructure the HR function to align with business results, separating strategic HCM from administration and establishing clear ownership for human capital growth.
- Build the System: Implement a disciplined roadmap for improving the four strategic components: Effective Executive Teams, Leaders Who Deliver Results, Key Position Excellence, and overall Workforce Performance.
- Measure and Manage: Put it all together by defining success with clear metrics, creating an integrated improvement process, and managing human capital with the discipline of financial capital.
- The payoff
- The leader can confidently state that their human capital is a source of sustained competitive advantage. · The organization makes progressively better, data-informed decisions about people and talent. · Human capital investments have a clear, measurable ROI, contributing directly to customer and shareholder value.
See our guide
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Additional reading
- The Organism · Kurt Goldstein
Maslow sources the term 'self-actualization' from Goldstein and builds upon his holistic view of the organism.
- Explorations in Personality · H. A. Murray, et al.
Cited as providing an 'excellent discussion' on the basic principle of centering motivation theory on goals rather than instigation or behavior.
- Social Interest · Alfred Adler
Maslow credits Adler and his followers for stressing the importance of the 'esteem needs,' which he felt were neglected by Freudian psychoanalysts.
- Wisdom of the Body · W. B. Cannon
Provides the foundational concept of 'homeostasis,' which Maslow uses as the starting point for his discussion of physiological needs.
- Multipliers · Liz Wiseman
Explores how leaders can either amplify ('multiply') or diminish ('diminish') the intelligence and capabilities of their teams, a key concept for creating a positive, low-anxiety environment.
- The Fearless Organization · Amy Edmondson
Provides the foundational research and practical steps for creating psychological safety, which the book identifies as crucial for reducing interpersonal anxiety and encouraging people to speak up.
- Mindset · Carol Dweck
Explains the difference between a 'growth mindset' and a 'fixed mindset,' which is presented as a key tool for helping employees manage perfectionism and see failures as learning opportunities.
- Crucial Conversations · Kerry Patterson, Joseph Grenny, et al.
Recommended as a resource for employees to learn how to navigate difficult, high-stakes conversations, directly addressing the book's theme of moving from conflict avoidance to healthy debate.
- Better Allies · Karen Catlin
The author is quoted on specific, actionable steps for allyship, making her book a practical guide for implementing the principles in Chapter 7.
- Blindspot: Hidden Biases of Good People · Mahzarin R. Banaji and Anthony G. Greenwald
Explains the science of implicit bias, which is central to the book's argument that leaders need to be proactive allies because 'not being racist/sexist' isn't enough.