The guides
Every guide we’ve made, by subject.
Each one reads the whole field, plans the route, and marks every stop worth making — honest about where the experts disagree.
Sell & Win Customers
Winning the customer — the craft of selling, and the number that follows it.
Win As A B2B Account Executive
Sales performance and revenue: discovery and diagnostic questioning, message tailoring and framing — from 19 books.
38 sections · 19 books
Lead A High-Performing Sales Team
Salesperson performance and productivity: sales program design and strategy, sales role specialization, ideal customer / niche focus — from 4 books.
23 sections · 4 books
Spin Selling the Best Validated Sales
One book, placed in its field — what this book gets right, where it goes further than the rest, and what the rest of the field adds.
14 sections · 1 books