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Nine Lies About Work Buckingham

Nine widely accepted 'truths' about work are actually lies born of organizations' desire for control, and freethinking leaders who ground their practices in evidence about teams, strengths, and human individuality can build higher-performing, more engaged, and more human workplaces.

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What it’s about

Drawing on decades of rigorous data from ADP, Gallup, Cisco, and Deloitte, Marcus Buckingham and Ashley Goodall dismantle nine commonly held beliefs about the workplace—about culture, plans, cascaded goals, well-roundedness, feedback, ratings, potential, work-life balance, and leadership—and show how each begins as a narrow truth before spreading into a controlling lie. Written for the 'freethinking leader' who values emergent patterns over received wisdom and findings over philosophy, the book replaces each lie with an evidence-based truth: people care about their team, the best intelligence wins, companies should cascade meaning not goals, the best people are spiky not well-rounded, people need attention not feedback, people can only reliably rate their own experience, people have momentum not generic potential, love-in-work matters more than balance, and leadership is really about creating followers. It arms readers with practical tools—weekly check-ins, strengths-based coaching, reliable self-report measurement, and red-thread weaving—to unlock the unique contribution of each person on their team.

The through-line

Who it’s for
A team leader—often a first-time or freethinking leader—who wants to build an extraordinary team and get the best from each unique person.
The problem
Flawed, controlling workplace systems (cascaded goals, competency models, ratings, feedback rituals, culture initiatives) that fight against expressing individual uniqueness. Feeling confounded, stymied, and quietly certain that the 'settled truths' don't match reality, yet pressured to enforce them.
The plan
  1. Know the answers to the eight engagement questions for your team, one person at a time.
  2. Build an intelligence system: liberate information and hold frequent weekly check-ins asking 'What are your priorities?' and 'How can I help?'
  3. Cascade meaning through expressed values, rituals, and stories rather than imposing goals.
  4. Get into the outcomes business: fit roles to each person's strengths and weave team members' weirdness together.
  5. Give frequent positive attention, replaying winning plays, and use reliable self-report measurement.
The payoff
A high-performing, highly engaged team whose members trust you and stay. · People who play to their strengths daily, feel recognized, and are challenged to grow. · A leader who remains true to who they are while unlocking each person's unique contribution.

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