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Strategic Performance Management Leveraging and Measuring Your Intangible Value Drivers

A practical guide to designing and running Strategic Performance Management by mapping tangible and intangible value drivers, building meaningful indicators, and using them in an enabled learning environment rather than a command-and-control regime.

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What it’s about

Bernard Marr argues that most organizations fail at performance management because they fall into three traps: an incomplete, one-sided view of strategy; measuring what is easy rather than what matters; and using measures to control people like machines. Strategic Performance Management offers an integrated alternative that unites market-based and resource-based strategic analysis into a 'value creation map' and 'value narrative,' then guides readers to design relevant performance indicators (not just measures), and to embed them in an 'enabled learning environment' where indicators inform learning, dialogue, and better strategic decisions. Rich with real-world case studies (DHL, Novo Nordisk, Fujitsu, Shell, TT Club, the UK Home Office) and templates for identifying value drivers, designing indicators, assessing risk, and evaluating mergers, the book shows how to move from management-by-numbers to management-by-insights and make strategy everyone's everyday job.

The through-line

Who it’s for
A senior executive or manager who wants to genuinely improve organizational performance by understanding and leveraging what really drives value.
The problem
The organization measures too many irrelevant things, has a one-sided or unclear strategy, and cannot see how its tangible and intangible value drivers create value. Managers feel frustrated that record numbers of measures yield few useful insights, and that performance management is an administrative burden causing gaming rather than progress.
The plan
  1. Clarify the strategic boundary conditions (purpose, values, visionary goals).
  2. Analyse the external environment to define the stakeholder value proposition.
  3. Analyse internal resources and competencies to understand what you can deliver.
  4. Bring both together in a value creation map and value narrative.
  5. Design meaningful, relevant performance indicators for each strategic element.
The payoff
A clear, shared understanding of strategy where performance becomes everyone's everyday job. · Relevant indicators that produce real management insights and better decisions. · A performance-driven culture with trust, dialogue, learning, and continuous improvement.

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