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Leading Change

A field-tested eight-stage framework for leading successful large-scale organizational transformation, driven by leadership rather than management.

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What it’s about

Drawing on analysis of dozens of corporate change efforts, John Kotter explains why most transformation initiatives fail and how a disciplined eight-stage process can beat the odds. He identifies eight common errors—from allowing complacency to neglecting to anchor changes in culture—and maps each to a corresponding corrective stage: establishing urgency, building a guiding coalition, developing and communicating vision, empowering broad-based action, generating short-term wins, consolidating gains, and embedding new approaches in culture. Above all, Kotter argues that transformation is 70-90 percent leadership and only 10-30 percent management, and that in an ever-faster-moving world, organizations and individuals alike must cultivate leadership through lifelong learning. Practical, vivid with examples, and grounded in Harvard research, the book is the definitive roadmap for anyone charged with making big change stick.

The through-line

Who it’s for
A manager, executive, or change agent who wants to lead a successful transformation in their organization.
The problem
Their change initiatives stall, fail to stick, or waste resources amid resistance and inertia. They feel frustrated, anxious, and powerless watching good efforts sink in complacency and cynicism.
The plan
  1. Establish a sense of urgency by confronting complacency with honest data.
  2. Create a powerful guiding coalition built on trust and a shared goal.
  3. Develop a clear, communicable vision and supporting strategy.
  4. Communicate the vision relentlessly through words and deeds.
  5. Empower broad-based action by removing barriers.
The payoff
Change that sticks, embedded in culture, producing better products and services at lower cost. · An adaptive, less bureaucratic organization that thrives amid rapid change. · Empowered employees and distributed leadership driving continual improvement.

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